Every perfect dish has the right ingredients; a good amount of thought that goes into it and lot of efforts in the making. Mix half a glass of idea, 5 tablespoons of planning, 4 tablespoons of resources, 5 tablespoons of dedication to implement the idea and most importantly many spoons of review and feedback to create a good app.
Like the perfect dish, creating a successful app takes the right ingredients in the right amount. When it is a food delivery app, the stake is higher. Let us check out what leads to the formation of a successful food delivery app:
Building the app strategy
- Do your homework: Market research is the key. You need to know the industry in and out before you start building the app. Check out your competitors or similar apps. Learn how they are executing their business and what users like and dislike about their app or service.
- Set a target audience: Your target audience need not be specified age wise or gender wise. It’s basically location wise or could be behavior-specific. For example, you could decide to serve the entire Sacramento area only because you might have better logistics there. You could also choose to decide on a particular menu, based on the restaurants you have entered into contract.
- Operations strategy: Plan operations strategy before starting the app development. This will help you cover what all is needed on the app’s backend to efficiently execute your operations after the app goes live.
- Build a Minimum Viable Product (MVP): A MVP has fewer features than the full-fledged app and it is basically meant to test the waters. MVP costs only 50 % of the actual product. By putting your MVP in a test geo (a similar demographics with smaller set of audience), you can get first hand feedback from real users before entering the actual target market. The results from the MVP can be analyzed to make corrections and improve the app features.
- Decide your marketing plan in detail: Have a clear idea of your marketing strategies. Get your launch strategy sync with your overall marketing strategy. This will also help you plan your social media ahead of the launch.
Without an awesome UI and UX, it’s difficult to succeed in the current competitive app marketplace. The following attributes will help you make your app more engaging:
- High quality/well composed food images which induces appetite: It’s food and everyone wants it to look good. You want to see enticing pasta and not an average one. So images matter most.
- Clutter free design and seamless experience in ordering food: The customer saw the food and it’s time to make a decision. So browsing through various options to make a final choice needs to be smooth. Hence the clutter free design and seamless experience is crucial.
- Easy way to collect genuine rating/reviews (Food+service): The review of the customer matters. A lot of bad reviews on the app could do damage. Also you need to know the true feedback to rework on the flaws of the app. So reviews of food and service needs to have an easy way to reach you, the app owner. It is very useful if you get the feedback before the customer inputs his review on the app so that you can take immediate action and resolve it before losing more customers due to a negative review.
- Live track your order: Make sure that you give option to live track because mostly people order food when they are really hungry! Also, the customer wants to know where the food has reached at every point from ordering to delivery.
The back end is the backbone of the app. Data is stored here and hence the most important aspect of the app. The first answer to be sought is if you are planning to build the backend from scratch or customize on an existing framework.
Creating a custom backend from scratch will be time consuming, expensive and upgradation in future can become challenging.
If you choose an existing framework rather than creating a new one from scratch, you have the following advantages:
- The app can be built on one unified structural foundation
- Long-term maintenance
- App can grow and evolve over time
- Less time consuming
- Less complex
- Less expensive
CodeIgnitor, CakePHP, Drupal, Megento and Zend are a few of the robust PHP backend frameworks that can be used.
Here are few features you need to check while selecting a back-end framework for your app:
- Admin Console: You need to lay down the bricks before you start building the office. The platform you choose should have comprehensive capabilities to manage all important aspects of your app.
- API Access Management: In a food delivery app, information is most crucial and at many points you will need to be integrated information through various third party servers. Thus, having API access management capability in the back-end system is essential.
- Push Notification: Notifications are essential in any delivery based services apps as both customers and staff needs to be constantly updated. So, make sure your back-end system has push notification capability inbuilt.
- Content Delivery Network: A food delivery app relies heavily on content, images and videos which makes the performance of the app slow. A good CDN reduces loading time and enhances user experience. Based on the speed, security, price and customer support, the best CDN needs to be selected. A few of the popular ones are Akamai, Rackspace, Google App Engine and Amazon CloudFront.
- Videos: A food blog with video makes it livelier hence integrating a great video platform makes much more sense. Premium video platforms that offer hosting, encoding and customization needs to be checked out. Ooyala Inc. and Brightcove Inc. are couple of leading video platforms that can be used.
Before we conclude, here are few ideas on making a food delivery app more engaging:
- Tailored menu on a day to day basis: Create variety on the menu on a day to day basis because a regular user on the app needs to be entertained. To build app loyalty, try out changing your menu based on demand.
- Create a solid suggestion engine with food combos: Create different combos to provide variety. The customer might be tired of ordering the same pasta every day. Suggesting him/her garlic bread or any other side dish with it, can make him/her happier while converting your small order into a bigger order.
- Good content, fresh content on a regular basis: Put enough meat. Make it tasty and thick. Let the customer be excited reading about it.
The lifecycle of an app or the recipe to a successful food delivery app does not end here. You need to be always open to innovation and change. As the market varies, technologies change, keep yourself updated to retain your position as one of the best food delivery app.
Interested in making food delivery app?