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Mobile App Development Outsourcing: Maximize the Bang for your Buck!

October 26, 2016

When it comes to mobile app development, the saying  “you get what you pay for” can be all too true. Mobile app developers who charge you higher rates but align their services with their fees are generally far more cost effective than app developers who promise the world but fail to deliver the functionality you require. If quality is what you’re after, the best mobile app developers may not be able to offer you lucrative discounts, but here are some ways in which you can make sure to get the highest quality app possible within your budget.

How-to-get-the-most-of your mobile-app-development-company

Ideation Workshop: Tap into their Wealth of Experience

Mobile app ideas are a dime a dozen; everybody’s got that “billion dollar idea”. But there’s a difference between building an app and building an app that people actually want to use: both can address the same challenge, but one is far more appealing. If you want to build an app in a saturated market, you will need your idea to be bigger, better, and/or completely disruptive for it to succeed. That’s where you get to use Ideation Workshops to your full advantage at mobile studios like July Rapid.

At our Ideation Workshops, our app developers — with a variety of skillsets and backgrounds  — draw on their experiences and expertise to suggest features that can enhance your app. For instance, they could suggest leveraging certain devices’ specific features, such as the iPhone’s accelerometer. While it is fairly common to make use of of the accelerometer in mobile apps, not everyone can do it in an engaging and simple way. Take the game iBeer for example — its developers use the accelerometer to display their visual tricks. Or take a food delivery app; your technology vendor can suggest a feature like kid-friendly menus to differentiate your app from your competitors without breaking the bank.

Sometimes, a feature that you want to include may sound quite simple but since iOS is a closed platform, it may not be logistically feasible. In such cases, you can have your studio suggest alternatives or workarounds to help you achieve what you want. Differentiating on the feature set can help you win the fight (provided you also have the user experience to match!)

The Devil is in the Design

And speaking of user experience, UI and UX designers are often part of Ideation Workshops and they can help you refine your app idea from a design angle, too. While mobile app developers can tell you about the features that can be built from a technical standpoint, experience designers can help you identify the ones that will resonate emotionally with your users. They will also build wireframes and design mockups to illustrate your idea on paper. When apps have similar capabilities, the user interface of your app alone can help you capture more market share. It may sound like an afterthought, but if you invest quality time honing your app idea with a focus on user experience, you’ll reap the rewards.

Communicate Often! (You Get What You Give)

Your level of satisfaction with the end product will be highly dependent on how often and how effectively you communicate with your studio. Your technology partners are not mind readers; after all.

And this starts very early on. First, you should be able to clearly articulate your app idea. If you have all the details figured out, excellent! But if you don’t, that’s alright too. You just need to let your studio know at a high level what you’re aiming to achieve. For instance, if it’s a game, it’s not important that you have every level figured out. Instead, what’s actually important is that you tell them you want multiple levels, you want in-app purchases, you want to make use of social media. The idea behind this exercise is to give your app development partner so much clarity about your idea that they are able to build on it and iterate until they get it just the way you imagined. This will help you to overcome potential challenges later in the development process.

Once you get the ball rolling, you cannot take a step back — this is a collaborative partnership. You have to stay involved and keep the studio informed about all of your strategic decisions that may have implications for the app. Say you have a new CEO on board, for instance, or you were unable to secure your Series A funds. Or perhaps you’ve decided to go a different route with your go-to-market strategy. All of these updates need to be communicated to your technology partner to keep them on the same page.

The more you stay involved, the better you can monitor your app’s progress. Regular in-person meetings are an ideal way to communicate your goals and objectives to your vendor, but if that is not possible, participating in the scrum meetings can also help you stay on top of the project. That way, any deviation from the core idea can be detected early on and rectified immediately.

Another important practice is to provide regular feedback using the designated project management software. If your company operates in multiple locations or has a couple of stakeholders, providing written feedback allows you to manage your project more effectively. Doing so helps avoid confusion which is a common byproduct of verbal communication and helps your technology vendor consolidate multiple viewpoints from one single source.

A Successful Partnership

A high quality app is the marriage of your solid idea with an experienced app development studio. You can leverage their wealth of experience and tap into their industry knowledge to avoid the pitfalls of app development. They’ve been there, and they know how to work through kinks and propose ideas to provide the best user experience. And with your consistent support and feedback, when the time comes to hold your app in your hand, your studio will deliver even more value than you expect.

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