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How Mobile Dictates Business Profitability

March 21, 2016


Google’s latest announcement about “an update to mobile search results that increases the effect of the ranking signal” is yet another reminder that it is going to be catastrophic for people and businesses who do not embrace mobility.

Not giving a mobile-friendly experience puts your business at a serious disadvantage. You lose out on user experience, search results, and even m-commerce, as Azzief Khaliq of HongKiat writes. If you have a website (regardless of what it’s built for), mobile is no longer a “cool to have”. It’s a mandate. It’s the only way to get found by your potential customers.

If users access your site through their smartphones and can’t seem to navigate, read, or use any information on your site, they leave. If they try to reach out to you using a form on the phone and have to scroll horizontally to fill in the information, trust us, they’ll quit.

Customers have tons of options today. Now, your profitability is going to depend on how mobile your business is. In other words, your mobile presence can determine whether you’ll be struggling to make ends meet or laughing your way to the bank.

Evidence to Prove the Need for Mobilizing your Business

  •      Ubiquitous mobile presence – According to an Infographic released by JBH Marketing & Smart Insights (with data from ComScore), users in the U.S spend a whopping 86% on apps alone. Another 14% of time is spent on the mobile web.
  •      Shopping on Mobile – More than 90% of smartphone shoppers use their phone for pre-purchasing activities and over 84% of them actually use phones to shop (while in the store) – this also includes browsing for product information, reviews, and scouting promotional offers.
  •      Increase in Search through Mobile Phones – A Search Engine Land report states that more than 30% of overall search queries are now on mobile phones. In 2015, mobile ad spend touch $68.69 billion worldwide and is expected to reach $195.55 billion by 2020. More than half of all emails are opened on mobile devices and mobile email opens have grown by 180% in the three years between 2011 and 2014.

Quick Tips to Increase Mobile Friendliness

  •      Build for mobile first, desktop comes in later.
  •      Avoid using software that’s not common on mobile devices anymore (like Flash)
  •      Use large fonts and easy scrolling to enable mobile users to read and navigate websites without zooming.
  •      Size up the content to fit mobile screens (no horizontal scrolls please)

Take Charge and Be Prepared

If you don’t have a mobile friendly site already, now is a good time to get started. Google also provides a free mobile-friendly test and a webmaster’s guide to mobile websites to help you assess your mobility needs and be prepared for the future. Providing a good mobile experience will make you relevant in the changing business landscape.

July Systems is a leading provider of world class mobile experiences. Want a quick, affordable and innovative mobile experience?

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