Blue Kangaroo
Disrupting the Business of Bargains – A Case Study.
Blue Kangaroo, a California based company is both a deal aggregator for consumers and a big data company for ad networks and retailers. Founded in 2010 by former Yahoo! Executives who specialize in big data, machine learning, and advertising technology, the company’s mission is to provide the best personalized shopping service to its customers.
With more than 1 million customers using their mobile app to access deals and discounts, Blue Kangaroo saw the momentum its mobile channel was gaining and anticipated its remarkable growth in the future. They approached July Systems to improve the user experience of their existing iOS mobile app so that their customers could get more value out of it.
At July Systems, design is never an afterthought. Being a design first mobile app development company, we volunteered to create new design mock ups for the client. Our industry best designers upgraded the interface of the app by designing flat UI app icons. Flat design is simple and uncomplicated with no 3D graphical representation.

We chose flat design for its clarity and also because it was strategically aligned with the business objectives of the company. The client differentiates itself from other deal aggregator companies by providing only those deals that are relevant to the customer. Since the client aims to declutter the inbox of its customers, we decided to make the design an extension of its business philosophy. The interface was intentionally kept simple to positively affect user psychology.
User-centric Features to Enhance Engagement
To make the user experience rich, immersive and intuitive, we developed the following features:

Dynamic search feature

Dynamic data loading

Automatic content resizing

UI incorporating parallax movement

Availability of using finger gestures on the screen

Composite controls
Created a terrific user experience in under 12 weeks using the agile development methodology.
Reduced complexity by providing simplicity in design and functionality.
Integrated social sharing to encourage more downloads.
“July Systems has been in business awhile and they have a good quality control system, which is one of the reasons we went with them. The quality standards were met and I didn’t really have to worry about things getting lost or delayed.”
Anthony Ford
(Product Director, Blue Kangaroo)
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