Imagine the bewilderment of a shopper who has to navigate a 400,000 sq.ft shopping mall with two children in tow. And with today’s shopping centers and malls being overcrowded, some shoppers start dreading such unknown spaces.
Now, as a venue owner if you could provide them with a navigation system which could help them reach their point of interest quickly and safely, wouldn’t your mall become their favorite shopping destination?
As technology develops, the demand for retailers to provide increasingly tailored user experiences continues to heighten. In order to provide a new age customer experience, navigation platforms are becoming commonplace within the retail industry. If you’re constantly looking for ways to develop your customer experiences to keep up with the changing landscape of your vertical, these navigation systems could provide supreme benefits.
Below are five platforms that have been created with the notion of making user experiences within shopping malls as seamless as possible by making browsing and purchasing processes more streamlined.
1. Micello – Mapping Platform for All Things Indoors
This location services giant was founded in 2007 in the technology think tank that is Silicon Valley. Micello offers a multitude of services from file servers, to software development kits and APIs, and of course, maps data and navigation services.
With over 25,000 venues mapped to date, this platform has not only transformed the location service experience in retail locations, but they’ve also mapped uber-complex buildings like airports and hospitals as well. Micello looks to provide a standardized approach to mapping which makes it simpler for both partners and customers who will be the end-users of retailers’ mobile applications.
To standardize, Micello includes different data layers within their platform; base maps, geometry addresses, points of interests, geospatial coordinates, and navigation.
2. Mappedin – Navigate On Your Own Using Mobile Applications
This Ontario-based company was founded in 2011 with the goal of helping people find things. How much simpler can it get? In the short amount of time since the advent of the company, they’ve managed to find their way into the operational structure of multiple large Canadian chains and have their sights set on making a play at the United States through some strategic partnerships, one of which was announced at the beginning of this month.
Not unlike many other platforms, MappedIn can assist retailers with their efforts to develop and push out personalized offers to customers who are in proximity to certain items within brick and mortar locations. This data management technology company has risen mostly due to their mapping systems, which are delivered to users through kiosks, mobile applications, and desktop computers. These maps can show shoppers where an item they’re seeking is located and whether that item is in stock. Gone are the days of walking around a store in circles trying to find an item only to find out they’ve run out!
3. Jibestream – Turn-By-Turn Indoor Navigation at Your Fingertips
Jibestream has found a way to integrate their mapping technology with Beacons and other indoor location service devices seamlessly to offer customers turn by turn directions that are so detailed that they can tell you which side of an aisle the merchandise you’re looking for is located. It doesn’t stop there – their platform will tell you the quickest route to take through the store to find an item or section you’re looking for.
Even better for businesses, customers like Westfield (one of the largest retailers in the world) can customize their maps to match the colors and feel of their brand, which allows customers to accept the service as part of the company’s offerings.
4. Aisle411 – Provides Augmented Reality Navigation and Experiences
Uniquely positioned for the retail environment, Aisle411 offers a mobile indoor mapping and location services platform that allows retailers and mall owners to help their guests navigate to points of interest, building assets and even particular product shelves. This level of personalization enhances the experience of shoppers. Picking the things on your shopping list was never this easy!
Their proprietary indoor mapping software and data optimization tools facilitate asset tracking in-store, correctly estimating foot traffic and gathering insights on their employees.
All this valuable information can then be used to offer experiences to guests and staff on mobile devices with Aisle411’s easy to use APIs and SDKS that work within the retail or venue owners’ own native mobile apps and web-based interfaces.
These solutions can also be used within an API offering the latest in computer-vision based augmented reality for AR navigation and experiences at real-world scale through their Tango solutions.
5. Spreo – Indoor Navigation Platform Used to Increase Customer Engagement
Spreo offers multiple solutions for retailers who are interested in adopting location-based technology. Their wayfinding technology helps patrons move through different areas with ease. Their partners benefit not only from top-notch indoor positioning, but their customers will be able to plan trips within locations, share their whereabouts with friends who separated to do different shopping, and more!
Possibly the most noteworthy of the many of features that will benefit consumers is the “Save My Parking Spot” option, which takes away that awkward moment that we’ve all experienced – you know, the one where you’re holding pounds of new merchandise and you walk in circles around the parking lot to find your car. Platforms like Spreo are especially attractive to retailers as they provide simple ‘life hacks’ which result in a happy, stress-free customer.
Simplify Shopping Experiences
As the retail industry continues to find its way in this technology-driven world, those platforms which make it easier for partners to promote their business as sustainable, unique, and simple will continue to find success.
It is now apparent that it is imperative for retailers to be able to provide a personalized experience, or, simply put, they will lose. This year especially, those retailers who can continue to advance their in-store and online technologies will begin seeing greater customer retention and overall excitement to get into shopping malls again. With the use of these five platforms and many others, there are finally advantages to getting out and going to stores again.