Toys “R” Us
With the festive season round the corner, Toys R Us – America’s biggest toy retailer felt the need to implement innovative mobile solutions to increase sales and engage its customers better. They wanted to develop 3 different apps to revitalize their brand. Read on to understand how we designed, developed and delivered three inspiring and creative mobile solutions in a matter of just 30 days.
Toy Finder iPad App
July Systems helped the retailer to fully revamp their Toy Finder iPad application in less than 30 days. Brought a refreshing iPad experience for parents right in time for Christmas.

Toys “R” Us Shopping
July created Toys “R” Us Shopping Mobile Web, iPhone & Android Apps from scratch in less than 2 Months. Helping Toys “R” Us customers search toys and make purchases with ease.

Babies “R” Us Shopping
July worked with the Babies R Us team to design, engineer and launch a shopping experience for mobile web, iPhone and Android, all from scratch in less than 2 months.
Toys “R” Us REQUIREMENTS
Toy Finder
Christmas was coming and ToysRUs needed a refreshingly new iPad App for customers to discover Toys for the holidays. Ability to use the App offline, scalable back-end to support high user traffic and capability to make rapid iterations soon after launch, were the fundamental requirements.

Toys R Us and Babies R Us
The Toys R Us and Babies R Us reached out to July Systems with the need to create a mobile shopping experience for all their customers that helps them search for toys, build, manage registry and purchase with ease & also helps those customers who walk into their stores, scan the barcode, get product/price related information and receive video guides.
July’s Solutions
Toys“R”Us Toy Finder App
July’s Engineering team migrated & upgraded the iPad App in the 3 phases.

Fully Migrated the App’s Functionality & UX to July’s platform.
Re-skinned the app to Holidays look and feel.
Improved the Savings screen functionality & content management flexibility.
Added ability to make purchases through website & manage content server side.
Improved store locator data & product search functionality.
Added full product catalog & ability to add/manage Wish List
Improved product search functionality.
Added Support embedded browser.
Changed the App icon from Christmas to 2012 Spring theme.

Toys”R”Us & Babies”R”Us Shopping
July’s Engineering team built the Mobile Web, Android & iPhone Apps in the 2 phases.

a) Created ability to produce a scan-able bar-code in addition to the wish list.
b)Created search functionality for “Creator”, “Gift Recipient” and “Wish list”.

a) Created ability to filter items by price, category and brands.
b) Added ability to read/write product reviews and watch videos.
RESULT
The Toy Finder App was Revamped and Migrated in Less than 30 days!

A major driver of the deliverables time-line was the GREAT BIG CHRISTMAS BOOK – TOYS “R” Us’s largest and most exciting toy catalog of the year that was due out next month. The iPad app was in place by the time the GREAT BIG CHRISTMAS BOOK became available and was used to display content from the catalog.

Both Toys “R” Us & Babies”R”Us Shopping went live with in 2 months of requirement and release component sign-off.
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