ESPN
Learn how July Systems built, deployed and manage high traffic growth during live sports events coverage for ESPN’s 3 distinct mobile properties across iPhone, Android, Mobile Web, Touch Web, Blackberry, Nokia Qt, & Windows Phone 7.
ESPN approached July Systems to create unique mobile experiences for their 3 mobile properties – ESPN Goals, ESPN Cricinfo and ESPN Scrum. They also wanted dynamic traffic scaling support for significant spikes during popular games. And integration with third party Ads networks such as Admob, Millennial, & BigMobile.
PROJECT REQUIREMENTS
Unique Mobile Experiences:
Geo-controlled video rights. Real-time, personalized video alerts during game time across multiple device and platforms

Scale:
Uninterrupted service – complete availability with dynamic scaling support for significant spikes during games. Global footprint

Monetization:
Rich media advertising via ad networks & sponsorship ads

Ecosystem:
With third party mobile ecosystem providers
JULY’S SOLUTIONS
A hybrid development framework was used by combining custom services with the July MX platform to help ESPN rapidly build and manage mobile apps and mobile web for their 3 distinct mobile properties – ESPN Goals, ESPN Cricinfo and ESPN Scrum.

July created custom modules for location based access control and personalized video alerts.

July’s Platform Pre-integrated ad platforms, video providers, analytics & social networks.

July’s Massively scalable platform July MX hosted on AWS cloud with 24/7 operations and support. With 99.99 SLA, we delivered across 100+ countries.

July’s ability to rapidly create sponsor sites increased the monetization opportunities through sponsorships, promotions, and special events.
RESULT
ESPN achieved a great user rating on their iPhone Apps.

The ESPN Cricinfo has been the most popular Cricket App during world cup season and has a 4+ rating in the App Store. We successfully handled between 60-100 million page views during a single game during World Cup Cricket.

ESPN Goals rated #1 iPhone App in Sports category for 2+ weeks during EPL season. Our Cloud based approach reduced ESPN’s total cost of ownership by 33% and achieved 100% uptime for all matches & no degradation in response times across devices.
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