CNN
July Systems helped world’s leading news channel to quickly launch and manage mobile web apps for their 3 global properties across multiple devices and increased their mobile web useage by 16X.
CNN reacts to news events as they unfold and generates revenue from advertisements. They approached July Systems with an objective to quickly roll out mobile web apps across multiple devices to target large audience and create a revenue channel via mobile presence.
BUSINESS REQUIREMENTS
Agility: Quickly create dedicated mobile experiences as pivotal events unfold.

Monetization: Maximize Ad revenues by increasing available inventory.

Scale: Launch mobile web apps across multiple CNN properties & business units.

Change Management: Continuous dynamic content updates.

Effective Sales Prototyping: Increase ad sales Performance.
JULY’S SOLUTIONS
A hybrid development strategy was put to test by combining custom services with the July MX platform. Over 45 OOB modules were used from the platform while the rest where custom build to take these mobile web apps LIVE. July Systems helped CNN build mobile web apps for their 3 properties – CNN Money, CNN International and CNN US.

July MX’s publishing tools allowed rapid, just in time deployments.

Integrated direct sold / 3rd party ad network placements and campaign management.

July MX’s modules ensured consistent brand experience across CNN US, International, and Money.

July MX’s Robust tools and modular approach maximized control & flexibility.
RESULT
Time to market reduced from weeks to hours.

Within few weeks CNN noticed an exponential growth in their mobile site usage (16X).

Increased productivity and minimized resource allocation.

CNN could establish mobile web apps as a dedicated revenue channel.

Over 50 mobile web apps were created, including coverage of the Royal wedding, Japan Earthquake, Joplin tornado etc.
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